The First Lady Who Loved Pink

Much of the credit often goes to Mamie Eisenhower, wife of President Dwight D. Eisenhower.

Mamie loved pink. She wore it often, including at her husband's 1953 inauguration.

Her love of the color became so well known that a particular shade became known as 'Mamie Pink'.

When the Eisenhowers moved into the White House, pink touches appeared there too, and the public took notice.

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